Most marketers think of keyword research as a tool used to understand what search terms are popular and competitive for...
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Your Website’s Conversion Rate is like Body Mass Index (BMI). One metric does not fit all.
You ever look at those BMI tables and wonder “Am I really supposed to weigh that little?†Well, conversion rates...
Email Marketing For E-commerce
The usefulness of email marketing has been a topic of debate in recent years. In 2010, 49% of people surveyed by...
(Content + Commerce) = Increased Revenues
In today’s online marketplace, content is critically important. Having rich, compelling content can significantly impact the success or failure of an...
When should you stop improving your e-commerce user experience?
The answer is easy. “Neverâ€.  E-commerce is all about continuous improvement and given the number of variables that can be...
Free Shipping or Not? Some Options For This Critical E-commerce Decision
Shipping costs are a key decision criteria for e-commerce buyers. A recent study by Visual Website Optimizer highlights this fact:...
Moosejaw Injects Personality into their E-commerce Emails
Moosejaw is a multi-channel retailer with a brand identity that is laid-back and informal. Moosejaw does a great job of...
Top Criteria For Choosing An E-commerce Agency
Choosing the best e-commerce agency to help you build a new site, or support an existing one, is a big...